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Gustavo | Point of Sale
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Point of Sale Tag

Licensed Art Application Without Mysteries #5 The Point of Sale is an important media channel because it provides an approximation between the customer and the product exposed there. It is at the POS that the consumer comes into contact with your brand and that is...

Licensed Art Application Without Mysteries #3 In previous editions we have talked a little about licensed art applied to products and packaging. In addition, the creation of Licensed Art Application in brand licensing is much broader than just the decoration of products. After all, in...