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Gustavo | Brand Identity
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Brand Identity Tag

Licensed Art Application Without Mysteries #5 The Point of Sale is an important media channel because it provides an approximation between the customer and the product exposed there. It is at the POS that the consumer comes into contact with your brand and that is...

Licensed Art Application Without Mysteries #4 Just imagine a Playboy brand bottle, or a cheese brand perfume, at the very least it won't go well! Firstly, if a brand does not have well-defined principles and positioning. In addition, we will surely come across a number...

Licensed Art Application Without Mysteries #3 In previous editions we have talked a little about licensed art applied to products and packaging. In addition, the creation of Licensed Art Application in brand licensing is much broader than just the decoration of products. After all, in...

Licensed Art Application Without Mysteries #2 In the last edition we talked about the development of packaging arts in licensing, in this edition we will talk a little about the development of products and what are the most important details for a good result on...

Enter a store and try to choose products only for what they offer, not for what the packaging presents.Difficult, isn't it? For this is today's market: a huge number of similar products, with the same characteristics, functions, quality and most of the same price. So, have you...