Gustavo | Value the product at the Point of Sale

04 Dec Value the product at the Point of Sale

Posted at 20:21h in Brand Licensing, Point of Sale, Style Guide by Admin

Licensed Art Application Without Mysteries #5

The Point of Sale is an important media channel because it provides an approximation between the customer and the product exposed there. It is at the POS that the consumer comes into contact with your brand and that is where he will be influenced by the purchase of the product, that is, he will choose whether to buy the product or not or simply act on impulse and buy the merchandise.

However, for this to occur effectively, good development of marketing pieces is necessary. Through them, the product gains prominence and the consumer becomes interested in the merchandise. Strategic position – coupled with good marketing – makes the product gain selling power among the other products of a company.

One of the marketing actions that can leverage the sale of a low-turnover product at a POS – or even broaden customer contact with newly launched merchandise – is promotion. Through it, you can extend the brand experience for the consumer. This is because the consumer, especially the low-income, likes to enjoy promotions.

Providing support

However, all actions taken at the point of sale, to have a positive impact on the public, must be well structured and visually well developed. Good structuring means providing support from the promoter and training team, outreach materials, and information gathering. Only then will it be possible to evaluate the action as a whole in order to adjust the strategies and measure the results obtained.

How important is the design of all material?

Product presentation – in packaging and displays – generates great influence for the consumer. Brand presentation directly influences the customer in the purchase decision, especially if they are in a deadlock.

There are several ways to present a product at points of sale: through wobblers, mobiles, stickers, take-one and other parts. All of them serve to draw the public’s attention and spread the differential and competitive advantage of that product.

The arrangement of the product in the store is of the utmost importance as well. Don’t fill stores with lots of marketing pieces, as others will probably do the same thing, and this will make the POS seem like a real circus. So, enjoy the space, be aware when distributing the material, leave an area to talk to the consumer, that is, study the possibility of creating a timely and consistent campaign that generates a good brand experience. This will give the target audience a different – and positive – image.

With common sense and good marketing actions, your business will be a success. Keep in mind that good visual communication of products, packaging, promotional items and sales materials is crucial to achieving this success!