Gustavo | The Suitable Product for a Brand

03 Dec The Suitable Product for a Brand

Posted at 22:04h in Brand Licensing, Branding, Graphic Design by Admin

Licensed Art Application Without Mysteries #4

Just imagine a Playboy brand bottle, or a cheese brand perfume, at the very least it won’t go well!
Firstly, if a brand does not have well-defined principles and positioning. In addition, we will surely come across a number of marketing products and actions that will make no sense. Not only will it help to tarnish its image, sales potential and market success. Secondly, we can ask some questions to explain in the Marketing Plan of a Brand for Licensing. Moreover, the positioning of the product has to be very well defined. Aligned with all parties involved in the process of creation, production and sale.

Marketing Plan of a Brand

What are the brand attributes and characteristics of the market?
Which market does this brand identify with and will it work with? Infant, Teen, Adult?
What is the communication strategy?
Which product best conveys the essence of the brand?

Having well-defined principles of the brand and its characteristics is already a step in the right direction for success in the market and not against inappropriate products.

Manufacturing a product has to be based on suggestions described on the Marketing Plan of a Brand for licensing products, and in which licensing categories are available for each. In Addition, developing well all products have, with the correct target positioning, and with a project design differential in, visual and production finishing, packaging and point of sale.

The above features provide the increasingly demanding consumer with distinctive brand experience and allow them to communicate directly with the essence of ownership, it is these small details that make us want to consume the products of a particular brand and not that of its competitors.