Gustavo | Packaging as Product

03 Dec Packaging as Product

Posted at 19:16h in Brand Licensing, Point of Sale by Admin

Enter a store and try to choose products only for what they offer, not for what the packaging presents.
Difficult, isn’t it?

For this is today’s market: a huge number of similar products, with the same characteristics, functions, quality and most of the same price.

So, have you chosen which one to buy?

This factor can frustrate the consumer and make it difficult to sell a product. Therefore, packaging design can become crucial in selling a product. Nowadays, the decisive factor in buying a product, when comparing the various options on the gondolas, is its perceived value through the presentation of the Packaging as Product and its content. The quality of both visual and descriptive product information.
Differentiating a product at the point of sale to achieve a good design, especially with investment in branding. Even those products that focus on a specific captive audience and do not require much care. in your communication. After all, what design features makes a company’s product desireable and not just having a price differential? For sure, those supported by good design!
Here are some tips for developing a good design.

Conscious design

Know the market and seek the characteristics and peculiarities of the acceptance and needs of this audience. Above all, be creative in the production of arts, create a different look without compromising the brand. However, to make the unique Packaging as Product and different from other products of the same brand or line.
Eg.: Create a group identity on the Packaging of different products on the same line, as is done on products of licensed brands.

Basic design rules

In creating a package, the designer must understand and know how to use some rules. In other words, know how to do the application of legal information determined by the various regulatory bodies. The font size of the texts for readability; respect the proportion of the elements and some characteristics of the consumer.
Eg.: The size of the stamps has its application determined by the regulators, just follow the rules. Another paradigmatic example is the colors, labelled as masculine or feminine, or even forbidden because they are not accepted, as was the case with green in the toy market.

Professional x Deadline

The premise for good project development is to understand that there is an ideal time to complete each step.
This applies to all areas, and it is very important to know how to choose a good professional to create a package. Being careful not to be enchanted only by the price and the term of a proposal.

The professional’s knowledge and the quality of the material presented are details that must be taken into consideration. Without forgetting all the other stages of project development. The manufacturing process, product pricing, creation of the art piece itself and project approval. According to the needs of the company and the people involved. Always remember to check the audience you are creating the product. Avoid using the same graphic style of perfume for a food package.

Some brands present their packaging as true pieces of art and desire to consume, that delight the consumer, inducing the decision to buy.

The objective is to see the synergy in the development of a packaging project is.