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Licensed Art Application Without Mysteries #5 The Point of Sale is an important media channel because it provides an approximation between the customer and the product exposed there. It is at the POS that the consumer comes into contact with your brand and that is...
Licensed Art Application Without Mysteries #4 Just imagine a Playboy brand bottle, or a cheese brand perfume, at the very least it won't go well! Firstly, if a brand does not have well-defined principles and positioning. In addition, we will surely come across a number...
Licensed Art Application Without Mysteries #3 In previous editions we have talked a little about licensed art applied to products and packaging. In addition, the creation of Licensed Art Application in brand licensing is much broader than just the decoration of products. After all, in...
Licensed Art Application Without Mysteries #2 In the last edition we talked about the development of packaging arts in licensing, in this edition we will talk a little about the development of products and what are the most important details for a good result on...
You who have licensed products may have already experienced some of these situations: My packaging has a completely different format and I cannot apply the Style Guide standard.My packaging was disapproved because some information was missing, such as the brand © Copy.Packaging elements are out of...
Enter a store and try to choose products only for what they offer, not for what the packaging presents.Difficult, isn't it? For this is today's market: a huge number of similar products, with the same characteristics, functions, quality and most of the same price. So, have you...
This was the result of the project we participated in, as a creative studio in the development of the product “Tectoy's Chicken Pintadinha Tablet”. The Number 1 in the Christmas 2013 sales and 2013 Innovation Award by Bromeliad. This project was the beginning of the partnership...
